For Federal Contractors

Beat the Primes on Strategic Judgment

For Small Business Owners in the VA/MD/DC Metro Area

Marine Corps Naval Aviator PhD, Cognitive Modeling Creator, The Compass Protocol
Creator, IBM watsonx Synthetic Data Engine H.R. 6881 AI Transparency Advocate
4,000+
Diagnostic Artifacts
50+
Government Agencies
30 Years
Field Research
9
Countries
01 — The Challenge

You Face Decisions That Could Make or Break Your Business

DOGE cuts. AI disruption. Policy shifts. Pipeline uncertainty. You need more than gut instinct—you need systematic strategic thinking that surfaces options you're not seeing.

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DOGE Cuts & Pipeline Uncertainty

Federal budgets are shrinking. Contracts you relied on are vanishing. You need to explore pivots, partnerships, and positioning strategies—but you're not sure what you're missing.

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AI Disruption

AI is automating execution tasks. Your value proposition is shifting from "we do the work" to "we provide strategic judgment." How do you prove that value to procurement officers?

⚖️

High-Stakes Decisions

Do you pivot your service offerings? Partner with competitors? Pursue commercial work? The wrong move could cost you the business. The right move could save it.

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Competitive Positioning

Larger primes are consolidating. New entrants are disrupting. You need to differentiate in ways that matter to federal buyers—not just claim you're "better."

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Team Capability

Your team is skilled at execution, but when policy shifts or requirements change, they need strategic thinking capability—not just task completion.

Pressure & Time Constraints

Opportunities appear suddenly. RFPs have tight deadlines. You need to make strategic decisions quickly—but you can't afford to miss critical factors.

02 — The Story

Why I Do This Work

In 1960 Korea, my father—a decorated U.S. Army Colonel and pilot with over 3,000 flight hours—was one of three pilots tasked to fly VIPs. He sensed they shouldn't fly. The VIPs insisted. He opted out on gut instinct. The Piasecki helicopter broke up in flight just after takeoff, killing everyone on board.

Twenty years later, my father was assigned to the Joint Chiefs of Staff as senior aviator advisor. He was asked to advise on what would become the Iran hostage rescue mission—Operation Eagle Claw. He knew the mission was ill-fated. The decision was made to choose a less experienced pilot. In April 1980, the mission failed catastrophically—helicopters crashed in the Iranian desert. My father convinced me during this time to enlist in the Marines and make a difference.

I did. And by 1983, while completing my MS in Expert Systems and Decision Support Systems at USC, I'd developed an early version of what would become The Compass Protocol. My thesis focused on spatial topology for night-vision flying—how pilots build mental models to navigate 3D space in total darkness. I didn't know it then, but I was studying the structure of expertise itself.

In March 1984, I was assigned to a CH-53 squadron in Pohang, Korea. The mission was RAIDEX—designed to prove the Marines could execute complex night operations after the Iran failure. Six helicopters were scheduled to lift off at 4 AM into darkness, snow, and a moonless night. My helicopter was YN666.

My crew invited me to sit in the jump seat. Something in me—the spatial reasoning I'd been studying, now internalized—said: don't add to the risk. I could feel the topology of the decision. I wished them safe flying. I declined the invitation.

Thirty minutes later, YN666 crashed. My crew died. Of six helicopters that lifted off, one never came back. I was the lone survivor in the sense that I should have been on that bird.

"For 40 years, I carried them in silence. I didn't fully understand what saved my life that night until I'd collected over 4,000 diagnostic artifacts from professionals who couldn't externalize their own thinking process. Now I finally understand it well enough to teach it."

I tried to help afterward. I sent an advisory to the Naval Safety Center with recommendations to prevent future tragedies. Months later, I was called into the CO's office and told in no uncertain terms to stop. I was grounded. No more flying. I spent a year managing simulators before being discharged as a Captain.

I felt I had left my Marines on the hillside. Their families would never know the truth.

But through nearly four decades of research across more than 50 US government agencies—including all 18 members of the Intelligence Community—collecting over 4,000 diagnostic artifacts from Fortune 100 executives, intelligence analysts, government leaders, and business owners across nine countries, I finally understood what saved me that night.

The systematic thinking protocol I'd been developing accelerated my expertise. It helped me make the right call with less than 1,000 flight hours, when my father needed 3,000 to trust his instinct in a similar situation. My Marines died because they didn't have what I had. And I was silenced when I tried to share it.

Now, after 40 years, I understand it well enough to teach it. This is for them. This is for you. This is what I wish they'd had.

Semper Fidelis.

03 — The Protocol

The Compass Protocol

Not a metaphor. Applied cognitive topology. 21 concepts in a dartboard geometry. 972 permutations. The operationalization of 40 years of research into how humans navigate complexity under pressure.

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Spatial Navigation

Humans think spatially—even about abstract problems. My 1983 MS research on spatial topology for night-vision flying revealed how experts navigate uncertainty. The Compass externalizes this process so you can see what you're missing.

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Hidden Topology

My PhD research discovered that when people diagram their thinking with abstract shapes, a hidden conceptual topology emerges. The Compass makes this structure visible, teachable, and systematic.

Procedural Fluency

Understanding isn't using. Through guided traversal and live problem-solving, you build muscle memory that survives real-world pressure. The protocol becomes instinctive—the way it became instinctive for me in Korea.

04 — The Research

40 Years of Intellectual Foundation

The Compass Protocol isn't a framework I invented. It's the synthesis of four decades of research into how humans make decisions under pressure—and how to make that process visible and teachable.

1983

MS Thesis: Spatial Topology for Night-Vision Flying

USC. Expert Systems and Decision Support. How do pilots navigate 3D space in total darkness? The answer: mental models with spatial structure. This research shaped how I understood expertise—and saved my life a year later.

1996

Universal Data Generator: Logic-Based Synthetic Data

Created deterministic, rule-based synthetic data generation—transparent, reproducible, auditable. Licensed to IBM. Still in production today as part of IBM's watsonx AI platform. Now the basis for my advocacy on H.R. 6881, the AI Foundation Model Transparency Act.

2016

PhD Dissertation: Mental Models and Conceptual Topology

Virginia Tech. When students diagram their prior knowledge using abstract shapes, a hidden topological structure emerges—binary relations that map how concepts connect. This discovery became the foundation for making unconscious thinking visible and teachable.

2025

The Compass Protocol & AI Transparency Advocacy

The synthesis: 21 concepts arranged in dartboard geometry. 972 navigable permutations. Applied cognitive topology you can learn in hours. Plus active work with Congress on H.R. 6881—bringing the same transparency principles to federal AI procurement.

"I built AI infrastructure that's now industry standard. I'm shaping the regulatory framework that will govern it. And I'm teaching the strategic thinking that AI can't replace."

— Dr. Arthur Conroy
05 — Workshops

Learn The Protocol

Small cohorts. Six-hour intensive. Working lunch catered. Work on your actual business challenges. Leave with a tool that keeps teaching you.

📍 Tysons, Virginia

Greensboro Station Place • Walking distance from Silver Line Metro • Easy access throughout DC Metro area • Whole Foods and restaurants nearby • Catered working lunch included

Dec 2
Tuesday
9:45 AM – 3:45 PM
Dec 4
Thursday
9:45 AM – 3:45 PM
Dec 9
Tuesday
9:45 AM – 3:45 PM
Dec 11
Thursday
9:45 AM – 3:45 PM
Dec 16
Tuesday
9:45 AM – 3:45 PM
Dec 18
Thursday
9:45 AM – 3:45 PM

Investment

$895

Six-hour intensive workshop in Tysons, Virginia

  • Work on your actual business challenges
  • Small cohort (maximum 12 participants)
  • Working lunch catered (no time wasted)
  • All materials provided
  • Lifetime access to protocol updates
  • 30-day follow-up consultation included
  • Digital compass navigation tool
Register via Stripe

Select your preferred date during checkout

Coming in 2026

Weekly workshops launching across the DMV metro area

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Maryland
Bethesda Metro Area
📍
Washington DC
Metro Center Area
📍
Virginia
Arlington/Alexandria Metro

All locations within walking distance of Metro stations. Email [email protected] to join the 2026 waitlist.

06 — Results

What Business Owners Say

"DOGE cut 60% of our pipeline. Dr. Conroy's protocol helped me explore pivots I wasn't seeing. We repositioned to advisory services. Saved the company and most of the team."

BC
CEO, IT Services Contractor

"I thought I knew how to make strategic decisions. The diagnostic revealed I was just pattern-matching from past successes. The Compass showed me systematic blind spots I'd never identified. Changed everything."

CK
Founder, Data Analytics Firm

"Brought my whole leadership team. Best business decision we made this year. Shared vocabulary for strategic decisions. We navigate uncertainty together now instead of arguing in circles."

JS
CEO, Cybersecurity Contractor

"We were losing bids to companies claiming they had 'AI capabilities.' The protocol helped us reframe our value proposition around strategic judgment that AI can't provide. Won three contracts in 60 days."

MW
President, Engineering Services Firm
07 — About

Dr. Arthur Conroy

Former Marine Corps Naval Aviator (CH-53). PhD in Human Development/Cognitive Modeling from Virginia Tech. MS in Expert Systems and Decision Support Systems from USC. Four decades at the intersection of cognitive science, AI infrastructure, and decision-making under pressure.

I built foundational AI technology. In 1996, I created the Universal Data Generator—deterministic, logic-based synthetic data generation that's transparent, reproducible, and auditable. Licensed to IBM. Still in production today as part of IBM's watsonx AI platform. The same approach I'm now advocating for in federal AI procurement through H.R. 6881, the AI Foundation Model Transparency Act.

I've worked inside the agencies you serve. 30+ years across all 18 Intelligence Community member agencies. DHS, ODNI, National Counterterrorism Center. Classified laboratories in Maryland, Virginia, Pennsylvania, and Colorado. Built fraud detection systems for SEC and NASD. Data architecture for Freddie Mac. DARPA finalist for Modeling Adversarial Activity. Active TS/SCI clearance. I know what procurement officers actually need—because I've been on their side of the table.

I understand how expertise works. My MS research studied how pilots navigate 3D space in darkness. My PhD discovered hidden topological structure in how people externalize mental models. Over 4,000 diagnostic artifacts collected across nine countries. Published researcher on cognitive modeling, decision theory, and knowledge representation. Taught at UC Berkeley, University of Virginia, Georgetown, George Mason, and American University.

I'm shaping the regulatory future. The same synthetic data principles I pioneered in 1996 are now at the center of H.R. 6881—legislation that would establish federal standards for AI transparency, certification, and procurement. I'm not just teaching you to navigate disruption. I'm helping write the rules.

Credentials & Impact

  • PhD, Human Development/Cognitive Modeling (Virginia Tech, 2016)
  • MS, Expert Systems & Decision Support (USC, 1983)
  • Creator, Universal Data Generator (IBM watsonx, 1996–present)
  • Advocate, H.R. 6881 AI Foundation Model Transparency Act
  • Former Marine Corps Naval Aviator (CH-53)
  • Active TS/SCI Security Clearance
  • 30+ years across 18 Intelligence Community agencies
  • 4,000+ diagnostic artifacts collected (9 countries)
  • Adjunct Professor: UC Berkeley, UVA, Georgetown, GMU, AU

When AI Can Do the Work, What's Your Value Proposition?

The answer is strategic judgment. Learn the systematic thinking that AI can't replace—from someone who built foundational AI infrastructure and is shaping its regulatory future.

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